Press Release: Chalk the Block 2017

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The Life Cube Project Comes to El Paso for the 10th Anniversary Chalk the Block Arts Festival!

FOR IMMEDIATE RELEASE

Life Cube Project Contact:
SCOTT COHEN, ARTIST
thelifecube@gmail.com
(917) 690-7691

Chalk the Block Contact:
ERIN RITTER
Public Affairs Coordinator
ritteree@elpasotexas.gov
(915) 478-5828

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LIFE CUBE PROJECT COMBINES COMMUNITY OUTREACH IN EL PASO WITH INTERACTIVE ART ON SAN JACINTO PLAZA FOR THE 10TH ANNIVERSARY CHALK THE BLOCK ARTS FESTIVAL

El Paso, TX (October 2, 2017) – The Life Cube ProjectTM will create a twelve-foot high metal Life Cube art installation as part of downtown El Paso’s Chalk the Block Arts Festival, located in the Arts District and open to the general public from Friday-Sunday, October 6-8, 2017. Dovetailing with the festival’s focus on interactive, inspirational art, the Life Cube emphasizes a dual mission: encouraging participants to write down their goals and dreams, and connecting art with community, involving as many people as possible.

The Life Cube Project was born and first exhibited at the Burning Man Festival, culminating in its selection and installation as a 24’ high honorarium project in 2015. Concurrently, the Life Cube Project transitioned to connecting art and community in urban environments, and was featured as a major public art installation in downtown Las Vegas in 2014 and 2016. 12-foot square Life Cubes like the one for El Paso have also been designed and presented at Reno’s Sculpture Fest and in the Bronx, NY, among several other locations. Over the past few months, Scott Cohen, the Project’s artist, has redesigned the Life Cube especially for the Chalk the Block Arts Festival.

The artist is excited about the opportunity to bring Life Cube magic to El Paso: “This is an incredible opportunity to premier the new metal Life Cube constructed of brushed aluminum. At this Festival, we’re including all the most intrinsic features of our project and its mission: collaboration and interactivity, featuring local artists with live painting of fabulous murals, and social impact, with school and community outreach.”

Students and local residents have already begun to decorate hundreds of smaller canvases, which are being distributed free to schools and community centers, on visits arranged with the region’s three school districts and Museum and Cultural Affairs department of the City of El Paso. Scott is presenting to over twenty area schools in the days leading up to the festival, talking about goal-setting and connecting art with community. He has also spoken to youth at Ft. Bliss and Opportunity House, a local shelter. Canvases from the outreach program will form a mosaic of local student vision in large collaborative Tapestry Walls on the Life Cube.

During the Chalk the Block Arts Festival, visitors to the Life Cube will be encouraged to write down their goals, dreams and aspirations on printed Life Cube Tags (also translated into Spanish), and can hang them on the Cube’s Dream-Tag Wall to shimmer together in a colorful array, reading others as they add their goals and dreams to those of their community. Blackboard walls on the Cube provide an inviting venue for creating art and self-expression.

The Life Cube’s lighting display will be turned on nightly at dusk. The public is welcome to come day or night during festival hours, exploring the art as murals and tapestry walls change over time, engaging with the Cube and each other.

If you would like more information about The Life Cube or to schedule an interview with artist Scott Cohen, he will be on-site from Friday through Sunday, October 6-8, 2017 and in El Paso for the week prior to the festival. In addition, he will be available for phone or email contact at any time.

PREFERRED PRESS CONTACT FOR INTERVIEWS:
SANAM ERFANI
Life Cube Project Community Coordinator
sanamnyc@gmail.com
917-361-3979

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Photos and images through social media (above) and available on request.

URL and Tags:

www.lifecubeproject.com
www.facebook.com/TheLifeCube
Twitter: @thelifecube
Instagram: @lifecubeproject
#lifecubeproject
#lifecube

www.chalktheblock.com
Instagram @elpasomcad
Twitter @MCADelpaso
#CTB10

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