The Life Cube Featured in Venture Beat Article

13007316504_1c8cf34d4a_b

The Life Cube Project was recently featured in an article on VentureBeat.com, which discussed Burning Man and its allure to the tech elite who attend.

Zappos CEO Tony Hsieh has brought Burning Man art and events to his $300 million makeover of downtown Las Vegas. His organization, which aims to make the rundown downtown into a tech hub, supported a giant art sculpture, the Life Cube (pictured above), which was covered in art from the local community — then burned in a giant rave celebration.

“The hive switch got turned on by raves. It was a feeling of unity with the other people in the space, unity with the music and with one another,” Hsieh recently told Playboy Magazine. “That’s why I go to Burning Man. The art, especially at night, just puts you in a state of awe.”

To read the full article, click here!

Leave a Reply